Consumers increasingly rely on the Internet for information before, during and after they buy more than $100 billion in consumer electronics products each year. They go online to learn about new products and to compare features, prices, functionality and other issues before they decide.

In addition to relying on company Web sites and editorial sources, consumers increasingly turn to and trust the advice, experiences, tips and opinions of other electronics consumers who are active on Internet discussion boards, forums, user groups and blogs. With the rapid growth of this activity, companies can no longer afford to look at online consumer discussion data anecdotally. Or wonder why more advertising is shifting online. Or doubt the influence of today’s Internet-enabled, tech-savvy consumers.

Nielsen BuzzMetrics’ Consumer Electronics Practice helps today’s companies listen in on unaided, consumer-to-consumer conversations for real-time insights, product suggestions and meaningful measurements for a variety of business purposes and challenges:

New Product Launch: When you’ve got a new product, device or technology to introduce to the marketplace, it’s critical to understand consumer “buzz” before, during and after launch. Timely feedback is the only option.

Brand Reputation: If you want to know how your brand stacks up against competitors (or what rumors might be circulating on the Internet), what better way than to listen to consumers’ own opinions, in their own words and voices?

Consumer Insights: If the only information you’re acting upon is information that you directly solicit and invite, you’re missing the entire spectrum of unsolicited, unaided conversations, experiences and opinions that consumers freely share with each other—the questions that you never thought to ask in the first place. Listen in, and walk away with totally new insights, ready for action.

Marketing Effectiveness: Put in place some of the best tools to capture feedback in real-time about your latest marketing promotion, advertising campaign, celebrity spokesperson or television commercial. Were incremental impressions achieved through water-cooler effect? What was the ultimate ROI?

ConsumerTech*BuzzMetrics: Powered By BrandPulse®

The BrandPulse Internet monitoring solution measures and tracks the ongoing pulse of consumer “buzz” about your products (new and old), emerging issues and the marketplace. From your desk, log in any time to view the latest data reports, trends and spikes.

BrandPulse Insight reports can provide specific information about issues affecting the electronics industries, including new technologies, privacy concerns, demographic and ethnic markets, and more. Use the data to monitor consumer sentiment, identify trends, enhance customer retention efforts, streamline work processes and more.

How Can BrandPulse Solutions Help You?

The BrandPulse technologies and BrandPulse Insight reports examine millions of data points to help you:

• Measure and analyze the buzz about your brand. Is it growing or shrinking? Negative or positive?
• Identify key competitive products and technologies to which you’re being compared…and with what frequency and emotion.
• Determine which new technologies and products consumers are discussing.
• Locate the sources of Internet discussion about your brand, product, technologies…and competitors.
• Locate and leverage your most vocal supports and brand ambassadors to create and sustain buzz.
• Identify key areas of product satisfaction/dissatisfaction.
• Gauge whether your marketing campaigns as effective as they could be and whether they’re resonating with consumers as you intended.
• Get a handle on consumers’ suggestions and ideas for product innovation, adaptations and alternate uses.

Thanks to Nielsen BuzzMetrics technology, consumer data is carefully sorted and analyzed, supplementing traditional research data and providing a 360-view of consumer understanding.

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