If you could create the ideal consumer insight—unaided and unsolicited, as it happens, from thousands or even millions of consumers, without bias—it would look like the insight that Nielsen BuzzMetrics provides.

In fact, Nielsen BuzzMetrics is revolutionizing the way that people think about and use information from the millions of conversations that consumers have on the Internet in message boards, forums, blogs, product review sites, user groups and other sources.

Nielzen BuzzMetrics generates consumer insights by mining and measuring the vast reservoirs of naturally occurring online conversation for relevant consumer commentary to give you the best possible view of your brand and your markets. With a powerful combination of breakthrough technology and human intelligence, we turn massive stores of raw data into actionable research findings you can use for market advantage.

Customer Insight approaches help address key questions:

• What are people really saying about the issues that drive your brand’s health?
• How do influential consumers pass their opinions to others? Who’s driving it, and where does discussion exist?
• How can you place proven influencers at the heart of a plan for achieving and measuring your brand goals? 
• What new issues are emerging, what previously hot issues are fading…and which might be coming around the corner?
• Is consumer sentiment positive or negative?
• When consumers compare you to competitors, do their comparisons match your expectations and assumptions or do they provide fresher insights for continued innovation?
• How can you supplement traditional market research with the added insights that come from analysis of consumer-generated media and word-of-mouth behavior/influence?

The kind of information you receive is timely when you need to react quickly, deep when you want to understand a specific market segment, and always pertinent to your precise situation.