Through hundreds of engagements with some of world’s leading corporations and brands, Nielsen BuzzMetrics has developed deep expertise and knowledge of the impact of online consumer “buzz” on key industries and verticals.

We welcome the opportunity to help every industry and vertical better understand consumer-generated media (CGM) and word-of-mouth influence. Over time, we have developed niche expertise in five key industries—industries that are decidedly over-represented or heavily influenced by the amount of consumer and expert discussion that exists on Internet discussion sites, boards, forums and blogs.

Our special knowledge and experience are grouped into the following key industries, but we also have expertise with clients in gaming, entertainment, financial services, telecommunications, travel, hospitality, consumer packaged goods and others.

Our industry practices include:

	Automotive, where consumers now lean heavily on the recommendations, advice, tips and experiences of other auto owners and buyers before they purchase a new or used vehicle
	Consumer Electronics, where online review sites, consumer blogs and other forms of consumer-generated media provide rich sources of “pre-shopping” and ownership information on a variety of products, gadgets and services
	Nutrition, where constantly changing issues, trends, fads and findings can have a huge impact on the health, diet and food industries
	Pharma-Health, where patient and consumer opinions, reactions and attitudes are critical to the success of products and brands
	Television, where “engagement” and new-media strategies and measurements are increasingly important to television and advertising executives

Take advantage of the experience and depth we’ve developed at BuzzMetrics with some of the nations’ leading corporations and brands. And if you have a specific industry or need you’d like us to tackle, let us see what we can do to help you protect and promote your brand as well.