Giants Vs. Patriots: Which Super Bowl XLII team generates more pre-game buzz?

With Super Bowl XLII less than a week away, pre-game buzz is neck and neck between underdog New York Giants and undefeated New England Patriots, Nielsen Online reports. Consumers rushed to the web on 1/13 after the Patriots defeated the Jaguars and again on 1/20 after the Giants secured a seat in this year’s Super Bowl.  Buzz around the game shows a healthy uptick as we count-down to the big game, with early predictions and quarterbacks Eli Manning and Tom Brady as discussion drivers.

For more information on pre-game buzz, please contact Sandra Parrelli at Sandra.parrelli@nielsen.com or 646-654-7772.

Register Now for "Monday Media Blitz"

Attention Editors, Publishers and Reporters!
Please join CGM expert Pete Blackshaw and his Super Bowl XLII analyst team for a post-game media call on Monday, February 4th at 12:00pm EST.  Pete and his team will highlight pre-game buzz and provide a quick recap of what took place from the start of the game and thereafter. Other topics to be discussed include top advertisers according to buzz, key themes identified online and predictions of how things will play out in the coming days. Pete will also tap results from the real-time Hey! Nielsen survey, which will be collected throughout the game. For pre and post-game interviews, contact Pete directly at pete.blackshaw@nielsen.com  

Register now!

Nielsen 360 Super Bowl Blog - Quarterbacking & Chatterbacking: Dissecting Football Fan Game Vernacular

When football fans yap and scream online, are they fixating on touchdowns, interceptions, fumbles, or the quarterback?  Equally important, does it matter? Turns out, fans are overwhelmingly fixated on – guess who – the quarterback. According to a recent Nielsen study, which analyzed over 300,000 conversations taking place online from January 5th through January 27, 2008, the term “quarterback” dominated online discussion, with nearly double the mentions compared to “pass,” the second most discussed term in the same period. The term “touchdown” took the third slot.  The chart below outlines how the game vernacular maps out.  At the end of the day, the quarterback not only calls the plays, but also drives the buzz. Football fans are obsessed with critiquing and discussing every aspect of the quarterback role, and we suspect this will hold true in the upcoming Super Bowl.

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Official Press Release

Nielsen plans to tackle Super Bowl Advertising
Nielsen Online earlier announced plans to tackle pre and post game reactions via custom surveys and report Myspace video streams around Super Bowl game advertising.
For the full story, click here.