Want Online Buzz For Your New Product? Better Have an Ad Campaign, Nielsen Finds

"Want lots of word-of-mouth buzz behind a product launch? Your best bet may be a big ad campaign. That's the somewhat ironic conclusion of the first mash-up of data from two Nielsen Co. properties -- the Nielsen Buzzmetrics word-of-mouth measurement service and ACNielsen Bases, which tests new product concepts with consumers."

Nielsen Buzz Tool Reads Brand DNA

"Nielsen BuzzMetrics recently launched a tool that is practically the stuff of marketing fancy: it gives the ability to learn at a glance what consumers think about a product or brand, the firm's Pete Blackshaw writes on his blog."

Traffic Plummets at Struggling Bud.TV

Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, which measures online buzz through tools like BlogPulse, said Bud.TV hasn't made much of a stir online.

Can Buzz Truly Build a Brand?

The Nielsen BuzzMetrics VP offers insight into measuring the value of buzz in a campaign and engaging the users who are spreading your word.

Helen Mirren is the "Queen" bee of Oscar buzz online.

Wake-up call to a.m. news: moms tuning out

Thanks to the Web, the Scorekeeping on the Super Bowl Has Just Begun

Marketers set up a screen play

Colts and Bears and Kevin Federline