In the News 2008
Leading news and industry organizations rely upon Nielsen BuzzMetrics’ ability to spot important online trends before they fully materialize. They frequently recognize us for objective, accurate and insightful analysis of consumer-generated media, blogging trends, word-of-mouth influence and other industry issues and trends.
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1.16.08
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The Super Bowl remains a bastion of advertising largesse and this year's event promises to be no different. But while last year brands turned to the Web to challenge consumers to create their marketing content, or even shared previews of their ads to generate additional buzz leading up to the big game, this year's crop of ads has less of an interactive advertising approach.
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![High-Value Population - 44% of Internet users publish their thoughts or otherwise create content online [Pew Research]](/images/uploaded/sidebar_pewresearch.gif "sidebar_pewresearch")
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