Members of the Nielsen BuzzMetrics team author several blogs on issues in their respective areas of experience and expertise—word-of-mouth behavior/consumer-generated media, CGM measurement, the pharmaceutical industry, and buzz that’s occurring in the blogosphere. Our blogs include:
Mouthpiece is CEO Jonathan Carson's platform for commenting on word of mouth, consumer-generated media, and the overall changing marketing landscape. Jonathan spends his days thinking about how to put measurement structure and accountability around the world of social media on behalf of a big chunk of the world's largest advertisers and agencies. His goal is to bring a unique perspective to this conversation.
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Nielzen BuzzMetrics’ Sue MacDonald, marketing manager and former journalist, provides a daily summary of blogosphere buzz, based on attitudes, discoveries, trends and strange occurrences in the booming world of blogging, as logged at the BlogPulse.com search engine. If you want to know what’s happening in the world of blogging, this is where to find out.
http://blog.blogpulse.com