CINCINNATI, Ohio (Dec. 13, 2005) -- The same consumers who try new consumer electronics products first tend to be the consumers who actively spread their opinions, advice and influence on Internet discussion forums, review sites and blogs, according to new research from Intelliseek Inc.

Intelliseek will tap those consumers' expertise to monitor "buzz" about products launched at the January 2006 Consumer Electronics Show (CES) in Las Vegas. 

On request, the Cincinnati-based marketing intelligence firm will provide reports for major consumer electronics clients interested in tracking initial "buzz" created around the digital cameras, gaming devices, video recorders, handhelds and other gadgets to be launched during the highly popular 2006 International CES (Consumer Electronics Show) Jan. 5-8 in Las Vegas.

"The Internet is a major source of research, price comparison and consumer reviews for the consumer electronics field, and what consumers are telling and recommending to each other is a vast source of intelligence and information for manufacturers, product designers and retailers," said Pete Blackshaw, Intelliseek's chief marketing officer.

Intelliseek clients have included Canon, Gateway, Sony Electronics, Hewlett-Packard (HP) and Nokia. Intelliseek helps major companies and brands analyze and leverage consumer-generated media (online opinions, reviews, experiences) to promote and protect brands, services and products.

"Intelliseek is enabling HP to stay on top of consumer sentiment so we can continuously improve the total experience for our current and future customers," said Rickey Ono, Business Strategy Manager of HP’s Executive Customer Relations organization.

According to Intelliseek's 2005 Consumer-Generated Media study:

• Owners of MP3 players/iPods are more likely than non-owners to research consumer electronics products, entertainment and home appliances on the Internet.
• Consumers who use digital video recorders and download audio/video content from the Internet are more likely than non-users to contribute their opinions and product experiences to blogs, online forums and review/ratings sites.
• Owners and users of electronic gadgets and devices consider themselves more "influential" on the Internet because of their expertise and tendency to spread information and opinions to others.

For information about the CES product-tracking initiative, contact Jay Rampuria, jrampuria@intelliseek.com or call (619)-944 3603.

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Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

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