Matching Your Needs and Our Solutions

At Nielsen BuzzMetrics, we know how important it is for any word-of-mouth plan to mesh seamlessly with your larger marketing and business goals. Our practice turns word of mouth and consumer-generated media measurement from ambiguous phenomena to the newest, most effective weapon in your marketing mix.

From the very first contact, we build a holistic understanding of your entire world. We bring you up to speed on the spread, evolution and influence of CGM. We help you fine-tune what business questions, challenges and issues you need answered, and then we begin to put together the technologies, support services, research protocols and timelines that will get you the answers you need.

Among the tasks that we can outline and accomplish during the planning and execution process:

• Define CGM gaps and opportunities for your company/brand
• Identify critical online consumers
• Identify key issues, trends, competitive threats and opportunities
• Provide consultation on a media/marketing plan, including adjustment and campaign monitoring for the highest ROI

Depending on your needs, your budget and the specific marketing and branding challenges you face, we can custom-fit our solutions to any level of word-of-mouth awareness or need.