In an age when unexpected events, surprising news, misinformation, myths and rumors can develop and spread quickly on the Internet, every company and brand needs timely intelligence. You can’t afford to chase the wave of public sentiment or make decisions based on stale, incomplete or constantly changing information. With millions of people sharing their experiences online, you need to be prepared: Prepared to understand quickly. Prepared to act and react. Prepared for the worst in the best possible way.

Nielsen BuzzMetrics helps business professionals and organizations proactively identify and diffuse issues that have the potential to affect the reputation of a company/brand through a practice that focuses solely on reputation/crisis management. We can help you get in front of the natural development of consumer sentiment when it matters most.

By combining human intelligence with state-of-the-art text-mining software, Nielsen Buzzmetrics can put information and data at your fingers, through desk-top reporting, timely reports and instant e-mail alerts. Our solution is scalable to the requirements of your situation, giving you deep knowledge to answer critical questions:

• Based on brewing online “buzz,” what unknown opportunities, threats, or areas require attention?
• What types of tips, rumors, news stories/links and other information are consumers sharing freely on the Internet?
• What is the mood and sentiment of consumers who are actively discussing your company, brand, image, executives, celebrity spokespeople or products?
• What issues are vulnerable for exploitation by competitors, media, analysts, regulators and consumer groups?
• Are product- or brand-specific issues having a spillover effect to other brands or to the company as a whole?
• Where is online discussion about your company, reputation or brand taking place?
• Who are the most vocal consumers—positive or negative—about your brand or company. What are they saying? Why? Where? With what frequency and what amount of influence? In what context and with what type of sentiment?
• Are internal stakeholders (employees/suppliers) improperly sharing sensitive or confidential information about your company, brand, or product to outsiders?
• Are your PR and crisis-management programs having the desired effect?
• What key opportunities exist for you to nurture or deploy positive brand ambassadors who can further strengthen your message?
• What key opportunities exist for you to “sandbag” and deflect the impact of potentially negative rumors, information and news?
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