From Customer Satisfaction to Brand Advocacy: The New Building Blocks of Competitive Advantage in the Age of Consumer Control

Hosted by:

• Pete Blackshaw, EVP of Nielsen Online Strategic Services, and recognized CGM and Brand Advocacy expert
• Jeff Zabin, Research Fellow, Aberdeen Group, and author of Aberdeen Report, "Social Media Monitoring and Analysis, Generating Consumer Insights from Online Conversations"
  

Practical Lessons for Managing Brand Loyalty
Join Pete Blackshaw and Jeff Zabin for an in-depth Webinar that examines strategies and tactics brand marketers should be employing today to manage their online reputation and foster consumer engagement and loyalty. We'll look at examples of brand advocacy building at its best―and worst―and present key findings from the Aberdeen Group's recent social media monitoring report. We'll also examine three paths to create and maintain a solid brand advocacy program:

• Online Content Strategies: Consumer advocacy is the most important gauge of a brand's growth potential, and harnessing that advocacy is critical to the health and lifespan of any brand. Is your online content delivering the right information to the right people?
• Defensive Branding: In the age of consumer control, companies struggle with how to respond to a major crisis or online rumor. We'll discuss ways to build a roadmap for effectively managing the next online crisis that hits your brand.
• Managing Influencers: It's no secret that blogs and bloggers, are among the most powerful partners you can have in developing brand advocacy online. What do you need to do to make sure you're proactively and effectively leveraging the key influencers who are shaping consumer opinion today?

Date: Thursday, May 1
Time: 1:00 p.m., EST / 12:00 noon, Central / 10 a.m., PST
Questions? E-mail us

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