BrandPulseBuzzMetrics’ BrandPulse solution helps answer basic and fundamental questions about the volume, spread and influence of word-of-mouth practices and trusted consumer-to-consumer recommendations on your company or brand. Do you know how your brand fares against a broader industry backdrop? Do you understand its relative strengths and weaknesses in the marketplace? Are you curious about what online consumers are saying about your brand and where their discussions are taking place? BrandPulse helps customers audit, track and assess all aspects of a brand’s equity and marketing effectiveness. BrandPulse: Data At Your FingertipsThe BrandPulse approach provides standard and customized tracking across a broad spectrum of brand needs or issues. Available in both written and online reporting formats, a BrandPulse engagement provides norms and benchmarks, proprietary metrics and information about specific user segments. How much “buzz” exists? Where is online discussion taking place, and by whom? What issues are most important? Is the tone of discussion negative or positive? When you deploy BrandPulse, you listen in on unaided consumer conversations that take place on Internet forums, boards, Usenet newsgroups and blogs, providing timely understanding of the opinions and trends affecting your brands and the marketplace. With nearly half of all Internet users publishing their thoughts and personal content on the Internet, shouldn’t you be paying attention to what they’re saying? BrandPulse clients can elect to deepen their perspective and reporting capabilities with information about competitors, industry issues or specific operational issues (such as customer service, quality or safety). Real-time alerts are provided by e-mail for timely notification, and additional brands within the same corporation can be integrated into BrandPulse analysis. Most BrandPulse engagements are for a year or longer. BrandPulse Buyer ProfileWho is the typical BrandPulse user?
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